--- title: About Us description: Red Queen Consulting provides the latest, cutting-edge approach to coaching and consulting. Grounded in complexity science, applied to your unique context. image: https://redqueen.consulting/hubfs/content_images/rq_album_cover_2@2462px.jpg --- [Skip to content](https://redqueen.consulting/about-us#main-content) [![Image of a white queen chess piece.](https://redqueen.consulting/hs-fs/hubfs/logos/red_queen_white.webp?height=45&name=red_queen_white.webp "Image of a white queen chess piece.") ![Image of a red queen chess piece and the words Red Queen Consulting.](https://redqueen.consulting/hs-fs/hubfs/logos/red_queen_logo_full_long.webp.webp?width=400&name=red_queen_logo_full_long.webp.webp "Image of a red queen chess piece.")](https://redqueen.consulting) - [Services](https://redqueen.consulting/services) - [Innovation Workshop](https://redqueen.consulting/services/innovation-workshop) - [Legacy System Modernization](https://redqueen.consulting/services/legacy-system-modernization) - [Strategy Workshop](https://redqueen.consulting/services/strategy-development) - [Org Design Workshop](https://redqueen.consulting/services/organizational-design) - [Org Acceleration Workshop](https://redqueen.consulting/services/organization-acceleration) - [Operating Model Workshop](https://redqueen.consulting/services/operating-model) - [Leadership Coaching](https://redqueen.consulting/services/leadership-coaching) - [Performance Coaching](https://redqueen.consulting/services/performance-coaching) - [Industries](https://redqueen.consulting/industries) - [Energy](https://redqueen.consulting/industries/energy-oil-gas) - [Technology & Software](https://redqueen.consulting/industries/technology-and-software) - [Healthcare](https://redqueen.consulting/industries/healthcare) - [Finance & Banking](https://redqueen.consulting/industries/banking-finance) - [Aviation & Aerospace](https://redqueen.consulting/industries/aviation-aerospace) - [Blog](https://redqueen.consulting/episteme) - [About](https://redqueen.consulting/about-us) - [Careers](https://redqueen.consulting/careers) [Connectedit\_square](https://redqueen.consulting/contact-us) ✖ ## Get in Touch ![Red Queen chess piece moving into screen from left, the Red Queen words moving in from the right, and Consulting moving up from the bottom.](https://redqueen.consulting/hs-fs/hubfs/header_videos/red_queen_white_txt_short@800w.webp?width=400&name=red_queen_white_txt_short@800w.webp) # About ## Cutting Edge Coaching & Consulting We don't hire post-grad MBAs to rebrand PowerPoint presentations so you can hear what you've already told us repeated back to you. We bring coaches and consultants with *backgrounds in industry* and who have a *passion for organizational science* and *performance improvement* (not framework certifications) to help you do the hard things (not pretend to do them for you). We are not for everyone, we are not trying to be. We are here for those organizations who actually want to *do great work, especially* when it is hard*.* #### [Strategy Development](https://redqueen.consulting/services/strategy-development) #### [Organization Acceleration](https://redqueen.consulting/services/organization-acceleration) #### [Performance Coaching](https://redqueen.consulting/services/performance-coaching) #### [Leadership Coaching](https://redqueen.consulting/services/leadership-coaching) # Connect today to get started Every great relationship starts with a conversation. [Connect edit\_square](https://redqueen.consulting/contact-us) ![Image of Red Queen Consulting.](https://redqueen.consulting/hs-fs/hubfs/content_images/rq_album_cover_2@2462px.jpg?width=400&height=400&name=rq_album_cover_2@2462px.jpg "Image of Red Queen Consulting.") ## What's In A name? Red Queen Consulting comes from two important places. The first is "The Red Queen Hypothesis" from Leigh Van Valen, proposed as a tangent of his Law of Extinction. Perhaps over-simplistically, the Red Queen Hypothesis states that there is a constant "arms race" between co-evolving species as they compete within ecosystems. This results in those species "*running as fast as they can, just to stay in the same place*" (to paraphrase Lewis Carroll). The second reference is a corollary of Van Valen's Law of Extinction, known as Ashby's Law of Requisite Variety (also known as the First Law of Cybernetics). Ashby's Law states "*When the variety or complexity of the environment exceeds the capacity of a system (natural or artificial) the environment will dominate and ultimately destroy that system.*" This reflects Van Valen's finding that co-evolving species must continue to evolve to compete, or the result will be extinction (and, in some cases, the collapse and extinction of the entire ecosystem - a complex system's view of the network effects of extinction events). #### Red Queen Consulting is a certified Service-Disabled Veteran-Owned Small Business by the VetCert program of the U.S. Small Business Administration (SBA). [![Official seal from the US Small Business Administration certifying Red Queen Consulting as a Service-Disabled Veteran-Owned Small Business.](https://redqueen.consulting/hs-fs/hubfs/logos/Service-Disabled%20Veteran-Owned-Certified.png?width=150&height=188&name=Service-Disabled%20Veteran-Owned-Certified.png "Official seal from the US Small Business Administration certifying Red Queen Consulting as a Service-Disabled Veteran-Owned Small Business.")](https://veterans.certify.sba.gov/) ## Industries & Partners [![A four legged offshore oil platform with towers, crane, and a couple of tugboats.](https://44833361.fs1.hubspotusercontent-na1.net/hub/44833361/hubfs/slider_images/offshore_platform@932x621px-1.jpg?width=1200&length=1200&name=offshore_platform@932x621px-1.jpg)](https://redqueen.consulting/industries/energy-oil-gas) [![A female software engineer developing software on her computer using a software IDE or integrated development environment.](https://44833361.fs1.hubspotusercontent-na1.net/hub/44833361/hubfs/slider_images/technology@932x621px-1.jpg?width=1200&length=1200&name=technology@932x621px-1.jpg)](https://redqueen.consulting/industries/technology-and-software) [![Members of a healthcare team in scrubs sitting together in a louge on sofas discussing something on a chart.](https://44833361.fs1.hubspotusercontent-na1.net/hub/44833361/hubfs/slider_images/healthcare_team@932x621px-1.jpg?width=1200&length=1200&name=healthcare_team@932x621px-1.jpg)](https://redqueen.consulting/industries/healthcare) [![Image of market data and stock candlesticks with trendlines and random numbers.](https://44833361.fs1.hubspotusercontent-na1.net/hub/44833361/hubfs/slider_images/markets@932x621px-1.jpg?width=1200&length=1200&name=markets@932x621px-1.jpg)](https://redqueen.consulting/industries/banking-finance) [![Commercial airliners lined up on a taxiway waiting to takeoff.](https://44833361.fs1.hubspotusercontent-na1.net/hub/44833361/hubfs/slider_images/airlines_on_tarmac@932x619.jpg?width=1200&length=1200&name=airlines_on_tarmac@932x619.jpg)](https://redqueen.consulting/industries/aviation-aerospace) ![Logo for Chevron, Inc.](https://redqueen.consulting/hubfs/client_logos/Chevron_Logo.png.png) ![Logo for Pacific Northwest National Laboratory.](https://redqueen.consulting/hubfs/client_logos/pnnl_logo.png.png) ![Red Queen Consulting: Adapt, Excel, Succeed.](https://redqueen.consulting/hubfs/logos/red_queen_full_logo_white.svg.svg "Red Queen Consulting: Adapt, Excel, Succeed.") - [Privacy Policy](https://redqueen.consulting/privacy-policy) - [Terms of Use](https://redqueen.consulting/terms-of-use) © 2026 Red Queen Consulting #### [Services](https://redqueen.consulting/services) - [Innovation Workshops](https://redqueen.consulting/services/innovation-workshop) - [Legacy System Modernization](https://redqueen.consulting/services/legacy-system-modernization) - [Strategy Development](https://redqueen.consulting/services/strategy-development) - [Organization Acceleration](https://redqueen.consulting/services/organization-acceleration) - [Organization Design](https://redqueen.consulting/services/organizational-design) - [Operating Model Design](https://redqueen.consulting/services/operating-model) - [Leadership Coaching](https://redqueen.consulting/services/leadership-coaching) - [Performance Coaching](https://redqueen.consulting/services/performance-coaching) #### [Industries](https://redqueen.consulting/industries) - [New Energy, Oil & Gas](https://redqueen.consulting/industries/energy-oil-gas) - [Technology & Software](https://redqueen.consulting/industries/technology-and-software) - [Healthcare](https://redqueen.consulting/industries/healthcare) - [Banking & Finance](https://redqueen.consulting/industries/banking-finance) - [Aviation & Aerospace](https://redqueen.consulting/industries/aviation-aerospace) ###### [About Us](https://redqueen.consulting/about-us) ###### [Careers](https://redqueen.consulting/careers) ###### [Connect](https://redqueen.consulting/contact-us) [![Official seal from the US Small Business Administration certifying Red Queen Consulting as a Service-Disabled Veteran-Owned Small Business.](https://redqueen.consulting/hs-fs/hubfs/logos/Service-Disabled%20Veteran-Owned-Certified.png?width=80&height=100&name=Service-Disabled%20Veteran-Owned-Certified.png "Official seal from the US Small Business Administration certifying Red Queen Consulting as a Service-Disabled Veteran-Owned Small Business.")](https://veterans.certify.sba.gov/) ![](https://px.ads.linkedin.com/collect/?pid=6029092&fmt=gif)